We’ve always had a vision of making podcasting as simple as it can possibly be but we see two things happening every single day getting in the way of that: 1. some podcast hosting companies making podcasting more complex than it needs to be in 2019, making podcasters feel bad about not being an “expert” and 2. new tech companies entering the space because they spot the potential to make money.
The thing is, to succeed in podcasting you have to love it because it’s hard and doesn’t have the instant “stickiness” that other hobbies, professions or commitments do – if you don’t see your downloads jump quickly, you’re perhaps going to podfade.
The same goes for tech companies in the space – sure you can generate a bit of buzz early on, but can you maintain a quality product when the industry is still finding its commercial feet?
When we built Podcast Websites back in 2015 we brought with it a human touch that is still missing from most podcast hosting companies and when we decided to shake up the podcast hosting industry by creating Captivate, we put that human touch front and center – it’s why podcasters love Captivate and our Rebel Base Media team: we treat you like a person and never talk down to you.
But more than that, we rebuilt podcast hosting from the ground up with a core focus of simplicity, usability and the growth focus of giving podcasters what they need without out-dated pricing structures and imposed limits on creativity – in short, we think about what podcasters need today and tomorrow, and then we build it.
And we have done our time – we spent a long time getting to know the industry without diving in and professing to have all of the answers – but we did that without sacrificing the ability to quietly innovate and pleasantly surprise our podcasters.
And so, whilst building Captivate out, we’ve been stealthily working on something to make podcasters’ lives that much easier.
Today, as the first part of a wider project to deliver a platform that allows podcasters a simpler way to develop their podcast, we’re delighted to announce a deep integration with Alitu, the world’s #1 online podcast editing and creation platform.
I’ve been friends with Colin Gray, the founder of Alitu, for years now and no one loves the podcasting space more than he does. But more than that, no one more exemplifies the way that we approach podcast creation than Colin and his team.
From today, Alitu users can connect their Captivate account and publish/edit their shows using the two tightly integrated systems, making your podcasting workflow exceptionally easy.
We’re not finished yet, either.
There’s more to come on this front, tying together proven technology and industry denizens to bring together a simple podcasting platform with the stability of the trusted names behind them.
Keep talking, it’s what you do.